Hey There, I'm Heather

A wedding photographer in Richmond VA, serving couples from the DMV area to the wild west and beyond.

I've got a question for you...

How are you supposed to feel comfortable in front of the camera if the person behind the camera is a stranger? 

Because I believe that’s impossible. 

As a photographer, I capture your most intimate and raw moments on the biggest day of your life - and I take that responsibility seriously. I’m the vendor you’ll be spending the most time with on your wedding day, so it’s important you’re comfortable with me! 

Care to stick around and learn a little more about me? 

Wanna see where this
journey takes us?

I started my business at 15 years old, with nothing more than a love for the art of photography. As I learned more about the craft and connected with some really cool people, that love spiraled into a passion for documenting the most precious moments in life. 

At 16, I got a photography gig at a local paintball field, capturing recreational sports. In my free time, I would shoot concerts at the local venue in town. I've photographed artists like David Archuleta, Reel Big Fish, Wu Tang Clan. 

I got a photography scholarship to Lynchburg College with my work, and during that time I traveled and photographed paintball nationally. When I began offering family sessions in 2014, that spark I first felt holding a camera grew into something bigger than myself. Nothing really lights a fire in my soul quite like working with couples and weddings. 

In 2017, I began photographing couples exclusively and I’ve never been happier. And in 2021 I left the workforce to pursue photography full time! Now, I couldn’t imagine doing anything else for a career. 

It’s such a privilege to document the most raw and precious moments in your life, and I believe the experience is a million times better when you’re having fun doing it. 

My passion for photographing awesome people started with paintball

Whether it’s a coffee or a beer, I’m always down to meet up and chat about your wedding day - or just hang out! 

Want a photographer you can get those to-die-for shots and grab a drink with. 

I’m not into basic and boring. Whatever vision you have, I’m here to help you bring it to life. Sky’s the limit, my friend. 

Love candid, contemporary images that don’t fit the mold.

I whole-heartedly believe every love story is special and deserves to be celebrated. Everybody’s family here.

See someone who represents you in my work.

We might be a good fit if you:

I’m so much more than just a photographer. I’m a virtual shoulder to lean on. A board to bounce ideas off of. I take pride in serving my couples with intention. 

I serve with my whole heart - and then some. 

I offer a style of posing that helps create moments of laughter, movement, spice, and genuine fun. Instead of stiff poses, I’ll give you prompts that capture your true personality - so you have images that truly showcase your relationship and love for each other. 

The box is boring. 

I’m honored to have many of the people I work with come back to work with me for all of the most important moments of their lives - from engagements and weddings to anniversaries, special events, and “just because” sessions.

I don’t have clients. I make life-long connections and friendships. 

I know what it feels like to not fit the mold of the perfectly-curated feed. That’s why I’ve made it my mission to share every single couple I work with loudly and unapologetically. Because you deserve to be celebrated, and I’m damn proud to be the person that gets to share your images with the world. 

Every love story is Instagrammable. 

Here are a few things I won’t budge on:

Mind if i bare my soul a little bit?

We wish that we could give Heather more than just five stars, she deserves a million!! She honestly is the best photographer you could ask for and truly cares about her clients! We are so grateful for her!

Henri & David

Heather was amazing and fun to work with from the very start! We had an immediate connection and I just knew that I could trust her capturing my day. I am very pleased and happy with Heather’s services that I will continue to use heather for all of our life milestones!

Kelly & Brad

We knew that photography would be a very important piece of our union and we knew we had to pick the right person. As an LGBTQIA+ family it can be scary to reach out to people to help you with your union. Heather was so friendly and helpful. She drove to our location and was just the best to work with. She took some of the very best photos I have ever had of my family!

Ramani & Michelle

Heather was absolutely AMAZING!!! Her personality is so fun and easy going which fit into our vibe. Honestly, we loved having her be a part of our wedding not only as our photographer but she became another friend to share the day with! We eloped in a treehouse and she did a beautiful job capturing the day!

Kendra & Liam

Y'all.. if you need a photographer for anything, go with Heather! She’s freaking amazing! Always responsive, she sent my photos back SUPER fast. She is the sweetest, and has the best personality. She kept it fun & captured the best moments.

Stephanie & Logan

Heather was without a doubt our favorite vendor we had the pleasure of working with for our June 2021 wedding. The photos turned out AMAZING. If you’re thinking of choosing her to be your photographer, you will NOT be disappointed!

Rachel & Rick

We want Heather there for all our "big" life moments! Heather was an absolute dream to work with. She made the entire process so easy and most importantly, her pictures came out STUNNING! She not only made sure that each and every one of my vendors stuck to the timeline but had an absolute blast capturing the night. If you can hire Heather, DO IT! You won’t regret it.

Alyssa & Ryan 

I couldn’t have asked for a better photographer and individual to shoot my small wedding! Heather is incredibly personable, helpful, and beyond talented. I cannot say enough great things about her as an individual and as a photographer! Just incredible!

Melissa & Justin

Heather is amazing!!! Heather made us feel so comfortable and allowed us to be our true selves. She was patient throughout the entire process (and we had a rowdy bunch 😉). She’s someone we will keep in mind for the future!

Adriana & Brian

Heather was there every step of the way, whether it was for professional advice or words of encouragement. The photos are just so natural and really captured the spirit of the day. Heather has a creative eye and skill that you don’t find in any photographer, this woman is an absolute pro. Would book again! And we did!

Ashley & Tom

Heather is 100% out of this world fantastic! I could not have asked for a better photographer to have throughout the wedding process. Our pictures are something we will cherish forever! I highly recommend Heather to anyone who is looking for a photographer!

Kathryn & Connor

Heather was the perfect person to shoot our wedding. Not only attentive and receptive to our wants and needs, she took incredible photographs as well. If you want a photographer that knows what they're doing, cares, and one that can add a warm personal touch with more than fair pricing, I would recommend Heather Frable Photography.

Nadia & Patrick

Heather is the literal best! She's so talented and a joy to work with. She was incredibly responsive with any questions I had and calmed my nerves in the final days leading up to the wedding as well. I would recommend her to anyone looking for a chill, laid back, and super talented photographer!

Emma & Carter

Love Notes

My mother’s business savvy attitude and my grandmother's love for capturing moments on her film point-and-shoot camera sparked something in me. In my photography journey I’ve figured out a way to merge both, and I owe much of my success to them. 

2 Women I credit my strength to

You can find me bouncing between my home base of Virginia to Maryland, DC, Pennsylvania (specifically the Poconos, which is where I’m from!), Colorado, and Wyoming.  

6 States where I regularly photograph

I’ve been to China, France, Italy, Spain, Ireland, Wales, and England. I’ve climbed a section of the Great Wall of China, kissed the Blarney Stone, and slept in the haunted Hand Hotel in Wales. I’d love to capture weddings in Santorini, Greece, Reynisfjara Beach, Iceland, and Ireland next! 

7 Countries I’ve traveled to

Green Day has been my favorite band for, like, my entire life. I've seen them perform live twice in 2021. I also got to see their musical for American Idiot - the Broadway Show. 

20 Years I’ve been obsessed with

With that many weddings under my belt, you’d think I’ve seen it all. But my couples love to surprise me! 

175+ Couples I’ve captured saying “I do” 

Although I primarily serve as a wedding photographer in Richmond VA, I love traveling to capture couples’ special moments! Next on my bucket list are Montana, Utah, Washington, Arizona, and the New England area. I’d love to check off all 50 states someday!  

17 States I've
Photographed in

Get to know me, by the numbers:

Thinking we might be a great match but wanna learn more? You’re my kind of people! You might find one of these helpful... 

Ready for More?

Follow Along @heatherfrablephoto 

Cool people doing even cooler stuff